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Mission Statement

TO EXECUTE A SUCCESSFUL SOCIAL EXPERIENCE IN A UNIQUE VENUE.

WE WILL ACHIEVE THIS BY CONSISTENTLY DELIVERING A QUALITY PRODUCT AND FOCUSING ON POSITIONING OUR CONCEPTS TO BE THE MARKET LEADERS

Six Company Values:
Service is the cornerstone of this business. Service to each other is just as important as service to our guests. We are all here to serve! When a guest comes to dine, they dont care about any of the personal challenges that we may endure. They are expecting a great service experience, and that is what they deserve. Similarly, your fellow employees may often need support or assistance. When this time arrives remember, we are all here to serve!

Consistency is the foundation of successful business. Your guest will be expecting you to deliver a consistent service experience. You will be expecting the kitchen to consistently prepare the food with the same level of quality and in the same timely manner. Your manager will expect you to consistently show up to work on time. You will expect your manager to consistently post your schedule on time. We must be consistent in all of our approaches.

Focus is necessary for us to perform consistently. Restaurants can be dangerous environments, and we must always focus on completing the task at hand. To achieve in life one must have goals or objectives and then focus on completing those objectives. Living life with focus also needs determination. It was once said that Life does not have an auto-focus button.

Intelligence is not naturally occurring. It takes commitment. Intelligent people read daily- magazines, newspapers, books, etc. The brain needs constant training. Remember that the human body is inherently trained to only use one tenth of its full potential. Whatever your craft may be, approach it intelligently and study everything about it that you can.

Patience is necessary to achieve the aforementioned four values. We must have patience with each other. A productive work environment is one that includes synergy. Synergistic environments require its members to patiently support each other at all times. Remember that a chain is as strong as its weakest link. A team is as strong as its weakest member.

The Engine: One final thought. An engine has several wheels and motors that are all powered by the same source. No wheel or motor is more important than the other. If a wheel disconnects or if a motor breaks, the engine will not properly move the car. In this respect, a restaurant is much like an automobile engine.



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Investment Levels

Ranges of Total Investment & Liquidity Amounts

We’ve come up with THREE “Ranges of Total Investment & Liquidity Amounts”, Levels A, B, and C, which represent three price ranges high, medium and low across the country. These are our “estimates” of price fluctuations regarding the Total Investment for The Wine Loft. The Total Investment RANGES and the Liquidity RANGES will vary, depending upon WHERE in the country The Wine Loft is located. Thus, we have created these 3 Levels to give you an idea of what to expect as far as Total Investment in The Wine Loft, and also what to expect as far as the CASH required for each Level.

Level A: Liquidity Range $165-215K+ / Total Investment Range $500-650K+

Examples: 
Los Angeles, CA
Washington, D.C.
New York City, NY
Miami, FL

Level B: Liquidity Range $120-165K / Total Investment Range $350-500K

Examples: 
Fresno, CA
Baltimore, MD
Manchester, PA
Dallas, Houston, TX
Hartford, CT

Level C: Liquidity Range $75-120K / Total Investment Range $200-350K

Examples: 
Akron, Dayton, OH
Reading, PA
Little Rock, AR
Terre Haute, IN
Baton Rouge, LA

For a fun and informative slideshow presentation on our Franchise program, check out "Uncorked"!!


Sample Pre-Opening Budget


SAMPLE PRE-OPENING BUDGET
(based on actual bid in a middle market, Level B, 2000 sq.ft.)

Total Estimate:

Total Plumbing
Total Electrical
Total Carpentry
Total Finishes
Total FF&E (see breakdown below)
Total Mechanical
Contingency
General Contractor's Costs
Insurance
Construction Clean Up
Permit Fees

Grand Total

FF&E Breakdown:

Kitchen Equipment
Bar Quipment
POS and Security
Music System
Smallwares
Indoor Furniture 
Outdoor Furniture/Landscape

Grand Total


Additional Expenses:

Opening Inventory
Food
Beer
Wine
Spirits
Non Alch
Total  

Grand Opening Party
Grand Opening Media
Opening Payroll/Hotel
Total 


Grand Total


$  34,190.47
$  38,948.00
$  79,500.00
$  42,897.50
$  92,488.35
$  49,000.00
$  32,017.31
$  36,904.16
$    8,762.63
$    1,800.00
$       750.00

$417,258.42



$  11,512.35
$  21,735.55
$  40,000.00
$    6,000.00
$    9,785.23
$  13,455.22
$  27,522.42

$  92,488.35




$   2,000.00
$      750.00
$ 30,000.00
$   3,500.00
$      750.00
$  37,000.00

$   2,000.00
$   2,000.00
$   3,500.00
$   7,500.00


$461,758.00

-We recommend that franchisees also begin with $20,000 operating capital.
-The above numbers are not based on any Tenant Improvement allowances, and do not include Lease Deposits.
-Please also keep in mind that these costs are based upon our Level B Market, the middle of our 3 Total Investment Levels. YOUR costs may vary, depending upon where your market is, and which Level of investment we determine your market and location to be.