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Mission Statement

TO EXECUTE A SUCCESSFUL SOCIAL EXPERIENCE IN A UNIQUE VENUE.

WE WILL ACHIEVE THIS BY CONSISTENTLY DELIVERING A QUALITY PRODUCT AND FOCUSING ON POSITIONING OUR CONCEPTS TO BE THE MARKET LEADERS

Six Company Values:
Service is the cornerstone of this business. Service to each other is just as important as service to our guests. We are all here to serve! When a guest comes to dine, they dont care about any of the personal challenges that we may endure. They are expecting a great service experience, and that is what they deserve. Similarly, your fellow employees may often need support or assistance. When this time arrives remember, we are all here to serve!

Consistency is the foundation of successful business. Your guest will be expecting you to deliver a consistent service experience. You will be expecting the kitchen to consistently prepare the food with the same level of quality and in the same timely manner. Your manager will expect you to consistently show up to work on time. You will expect your manager to consistently post your schedule on time. We must be consistent in all of our approaches.

Focus is necessary for us to perform consistently. Restaurants can be dangerous environments, and we must always focus on completing the task at hand. To achieve in life one must have goals or objectives and then focus on completing those objectives. Living life with focus also needs determination. It was once said that Life does not have an auto-focus button.

Intelligence is not naturally occurring. It takes commitment. Intelligent people read daily- magazines, newspapers, books, etc. The brain needs constant training. Remember that the human body is inherently trained to only use one tenth of its full potential. Whatever your craft may be, approach it intelligently and study everything about it that you can.

Patience is necessary to achieve the aforementioned four values. We must have patience with each other. A productive work environment is one that includes synergy. Synergistic environments require its members to patiently support each other at all times. Remember that a chain is as strong as its weakest link. A team is as strong as its weakest member.

The Engine: One final thought. An engine has several wheels and motors that are all powered by the same source. No wheel or motor is more important than the other. If a wheel disconnects or if a motor breaks, the engine will not properly move the car. In this respect, a restaurant is much like an automobile engine.



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Our History

The initial Wine Loft conceptual strategy came to Jason and Melissa Doyle while on a visit to the West Coast Wine Country on an anniversary weekend. The couple had recently purchased the popular Mexican Restaurant Vaqueros in uptown New Orleans with the hope that as the economy improved, the strength of the concept and market niche would provide for some solid growth opportunity. During the regime of the previous owner, the weekly revenues had fallen 60%, and Jason knew that with proper marketing and execution, the concept could be revived. Thirteen months later the business had done just that, and Jason sold the business to pursue opportunities in the prosperous Warehouse and City Business District of New Orleans.

The coupled settled on a perfect location surrounded by great restaurants, large hotels, and a sophisticated residential community. The Wine Loft was born out of Jason's desire to create a business that was recession proof and complimented by a sophisticated interior ambience. Along with a well trained staff, they filled a niche of creating a comfortable, relaxed environment, where WINE would be used as a conduit to create a unique social experience.

The Wine Loft opened at the end of 2002 to a highly anticipated audience. The business filled its niche and further refined to offer wine education courses, various promotions focused on turning higher margined inventory, afternoon happy hours, and monthly social events sponsored by different wineries.